Effective personalisation can make the experience of the receiver relevant and engaging, hence driving higher open rates, click-through rates, and conversions.
If the email reflects their interests and needs, then it will capture their attention to a great extent and result in action.
Businesses can significantly enhance engagement, boost conversions, and foster closer relationships with their customers if the email content is matched with the preferences and behaviours.
Personalisation helps to establish a closer and much stronger connection between a brand and its target.
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