LinkedIn has introduced basic email-specific metrics for its Newsletters feature, addressing long-standing requests from creators and marketers. While these additions provide insights into email performance, they are limited and may not be entirely accurate. The inability to access subscriber email addresses remains a significant drawback, restricting LinkedIn Newsletters from evolving into a comprehensive newsletter solution. This situation is frustrating for creators and brands alike, emphasizing the need for an opt-in feature that would enable better engagement and data sharing between creators and their audiences.
Email-specific metrics in LinkedIn Newsletters are essential for creators and brands, but existing analytics limitations hinder full newsletter performance evaluation.
Despite new metrics like Email Sends and Email Open Rate, LinkedIn's newsletter analytics still lack crucial data like subscriber emails.
While new email insights improve understanding of newsletter performance, the inability to access subscriber emails limits creators' capabilities on LinkedIn.
A lack of basic email performance metrics in LinkedIn has driven some creators to switch to dedicated newsletter platforms like beehiiv.
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