#email-metrics

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Deliverability
fromLitmus
2 weeks ago

Email Metrics That Matter: What to Measure in 2026

Email programs need business-impact, engagement, and deliverability metrics to measure revenue contribution, audience actions, and inbox reach for meaningful optimization.
fromMarTech
3 months ago

6 steps to writing emails that get opened and acted on | MarTech

How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one - and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes. Still, as cluttered as your inbox may be, you do read emails. Some make you think or feel something. Every now and then, one even makes you click. How do you send more of those emails?
Online marketing
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