How to Use Email Retargeting To Retain Customers (2024) - Shopify
Briefly

"Email retargeting is an ecommerce marketing tactic where brands send emails aimed to reengage individuals who interacted with your brand but didn't follow through with the desired action, like making a purchase."
"Website behavior is commonly tracked through browser cookies, which track browsing history, and email retargeting uses this customer data to create personalized email marketing campaigns."
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