How to Get People to Open - And Read - Your Emails | Entrepreneur
Briefly

On average, a person receives 121 emails per day. Craft effective marketing emails to stand out and drive interaction, ensuring they are not quickly deleted or marked as spam.
Email sender reputation, evaluated by providers like Google and Yahoo, can impact email campaign success. Consistency in sending valuable content boosts reputation, avoiding being sent to spam folders.
Read at Entrepreneur
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