#email-campaigns

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email-marketing
MarTech
3 weeks ago
Deliverability

Achieving a low Gmail spam rate: 3 essential steps | MarTech

Google enforcing spam guidelines for bulk email senders, demanding under .01% spam rates in Postmaster Tools. [ more ]
MarTech
2 months ago
Marketing

Increasing email click-throughs: Best of the MarTechBot | MarTech

Sending too many emails can lead to email fatigue and unsubscribes.
Striking a balance between staying top-of-mind and not overwhelming prospects is important. [ more ]
Litmus
1 month ago
Deliverability

How to get started with Email Previews and Pre-send checks - Litmus

Utilize Litmus for email QA and monitoring
Create email projects in Litmus for team collaboration [ more ]
Litmus
1 month ago
Deliverability

How to Recover From Email Marketing Mistakes: Decision Framework - Litmus

Minor errors may be easily corrected pre-send
Consider adjusting workflow to prevent future mistakes [ more ]
Entrepreneur
2 years ago
Deliverability

How to Get People to Open - And Read - Your Emails | Entrepreneur

Effective marketing emails require strategy and precision to avoid being deleted or marked as spam. [ more ]
moreemail-marketing
MarTech
1 month ago
Web design

5 impactful ways to level up your email marketing designs | MarTech

Using bespoke email campaign designs can lead to better long-term results than standard templates.
Including interactive elements like GIFs and custom layouts can enhance engagement in email campaigns. [ more ]
MarTech
2 months ago
Marketing

Gmail spam updates are here: What now? | MarTech

Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses to cut down on spam.
Brands should set up specific authentication factors, provide an easy way to unsubscribe, and avoid being sketchy to avoid ending up in spam folders. [ more ]
MarTech
5 months ago
Marketing

B2B email marketing: 3 strategies for advanced personalization | MarTech

B2B marketing emails should aim for a personalized and curated approach to make recipients feel special.
Data segmentation, dynamic content, and behavioral cues are key strategies for personalizing B2B email campaigns. [ more ]
Litmus
1 month ago
Deliverability

Calls-To-Action: Best Practices in Email Marketing [Guide] - Litmus

CTAs guide subscribers to take action in email campaigns.
CTAs should provide value and highlight the purpose of action. [ more ]
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