Email marketing cannot be viewed solely through an ROI lens; it serves as a vital relationship builder, fostering deeper user engagement over time rather than just tracking single conversions.
Tracking the ROI on email marketing is essential, but focusing only on last-click conversions can obscure the broader value email adds across multiple channels and audiences.
Permission matters in email marketing. When subscribers sign up, they express interest in your brand, which is crucial for fostering strong relationships and driving effective communication.
Businesses must recognize the multi-faceted role of email, acknowledging that it's not just about immediate returns but about building lasting relationships that pay off over time.
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