Creating Winning Email Marketing Welcome Sequences : Social Media Examiner
Briefly

A well-crafted, successful welcome email series can help you build relationships, set expectations, and move people toward becoming customers.
Welcome emails typically have the highest open and click rates of any emails you send, as subscribers are most engaged when they first join your list.
Most conversions happen within the first 48 hours after someone subscribes. A good welcome email sequence takes advantage of this window of opportunity.
Welcome email sequences play a vital role in email deliverability, ensuring future messages land in primary inbox rather than spam folders.
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