Council Post: Email Marketing Still Works-And It's More Effective Than Ever
Briefly

Email marketing remains a highly effective strategy, as it enables precise targeting, significantly impacting click-through and response rates. It allows businesses to define demographics, behavior, and interests accurately.
Despite the focus on new marketing tools, email remains fundamental for businesses of all sizes. Many marketers are enticed by trends, but email's effectiveness and targeting capabilities make it a crucial component.
Read at Forbes
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