Use the problem, agitation, solution (PAS) framework to engage your audience, addressing their struggles and presenting a clear, compelling solution that drives action.
Most marketing emails ramble without direction. Smart marketers use effective frameworks to hook readers, demonstrating a clear understanding of audience pain points and providing actionable solutions.
Take the outline and write the email. With only seconds to capture attention, remove unnecessary details and strive for direct, impactful communication from the very start.
Email marketing can provide substantial returns on investment, averaging $36 for every dollar spent, highlighting the importance of crafting effective marketing communications.
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