Unpacking How Ads Ranking Works @Pinterest
Briefly

Personalized experience is powered through a variety of machine learning applications at Pinterest, learning from 460 million users and billions of content, adapting design choices based on the massive scale of data.
User touchpoints like home feed, search, and visually similar pins drive ad serving strategies, supported by different machine learning models focusing on user understanding, content relevance, ad placement, and safety compliance.
Read at InfoQ
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