The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
Briefly

from Digiday10 months ago
Marketers focus on finding the right balance of scale, accuracy, and price when purchasing data to improve campaign effectiveness.
Digidayhttps://digiday.com/sponsored/the-marketers-guide-to-data-in-an-ai-driven-world/
Before investing in data, B2C marketers should analyze customer segmentation and gaps in first-party data to maximize campaign success.
Digidayhttps://digiday.com/sponsored/the-marketers-guide-to-data-in-an-ai-driven-world/
Read at Digiday
#data-buying #campaign-performance #consumer-behavior #digital-marketing #customer-segmentation
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