Ethics is actually a great motivator for excellence. And I think that as we got more sophisticated, we got carried away by the things we could do as opposed to whether the things that we were doing are really done very well so as to benefit the people that they were intended for.
Wrongful use of data, and the hoarding of it by the various parties, ends up being largely responsible for consumers getting bombarded by messaging that in the end often turns them off to the brand.
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