Data collection has surged, with 90% of all data gathered in the last two years, emphasizing the critical importance of data literacy. Despite this growth, a Forrester study reveals that data literacy has not kept pace, posing challenges for individuals and organizations alike. With higher data literacy, individuals improve their ability to analyze and make informed decisions. In marketing and beyond, understanding the nuances of data is vital to avoid manipulation or misinterpretation. For organizations, fostering data literacy is crucial for retaining employees who value skill enhancement in a data-centric era.
Almost 80% of employees said they would be more likely to stay at a company that showed a commitment to improving their data literacy skills.
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