Council Post: Farewell Third-Party Data, Hello First-Party Data
Briefly

from Forbes1 month ago
Third-party data will soon be obsolete, making it crucial for marketers to pivot towards maximizing the value of first-party data.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/farewell-third-party-data-hello-first-party-data/
Governments worldwide are enforcing new legislation on online data privacy, pushing marketers to adapt to the changing landscape.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/farewell-third-party-data-hello-first-party-data/
98% of organizations have third-party data breach risks, prompting a move towards prioritizing first-party data for better data security and privacy compliance.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/farewell-third-party-data-hello-first-party-data/
Several U.S. states have already passed privacy laws, with more states expected to follow, signaling a global trend towards data privacy legislation.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/farewell-third-party-data-hello-first-party-data/
Read at Forbes
#marketing #data-privacy-regulations #first-party-data #third-party-data #government-legislation
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