Questioning if your data is future-proofed? GA4 can provide the answerThe power of Google Analytics 4 for analyzing web data amid changes in tracking methods.
How marketers are adapting to the new realities of data privacyData privacy regulations are increasing in states, impacting marketers significantly.
Europe's New Online Privacy Rules Could Protect U.S. Users TooThe EU's GDPR will bring significant changes to data privacy regulations globally.
How to manage data privacy versus the growing grab bag of requirements | Computer WeeklyAchieving full compliance with global data privacy regulations is extremely challenging and complex.
Flying Under The Radar Is Not A Realistic Compliance Strategy | AdExchangerRegulators prioritize transparency, proper disclosures, and compliance with privacy policies.Regulators focus on protecting sensitive data, honoring opt-out requests, and preventing manipulative design patterns.
Europe's New Online Privacy Rules Could Protect U.S. Users TooThe EU's GDPR will bring significant changes to data privacy regulations globally.
How to manage data privacy versus the growing grab bag of requirements | Computer WeeklyAchieving full compliance with global data privacy regulations is extremely challenging and complex.
Flying Under The Radar Is Not A Realistic Compliance Strategy | AdExchangerRegulators prioritize transparency, proper disclosures, and compliance with privacy policies.Regulators focus on protecting sensitive data, honoring opt-out requests, and preventing manipulative design patterns.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Council Post: Farewell Third-Party Data, Hello First-Party DataMarketers need to shift focus to first-party data due to the phase-out of third-party data driven by privacy regulations.Various government regulations globally are restricting online data privacy, leading to the demise of third-party data.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Council Post: Farewell Third-Party Data, Hello First-Party DataMarketers need to shift focus to first-party data due to the phase-out of third-party data driven by privacy regulations.Various government regulations globally are restricting online data privacy, leading to the demise of third-party data.
Modern email marketing: Data privacy, bulk email restrictions and more | MarTechBeing adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes.
TikTok raises free speech concerns on bill passed by US House that may ban appTikTok raises free speech concerns about U.S. bill banning app due to ownership by ByteDance and potential national security risks.
The DNA of Genetic Privacy Legislation: Montana, Tennessee, Texas, and Virginia Enter 2024 with New Genetic Privacy Laws Incorporating FPF's Best Practices - Future of Privacy ForumState legislators play a key role in regulating genetic privacy laws for direct-to-consumer genetic testing companies.Regulators like the FTC are taking action against genetic testing providers for deceptive trade practices and mishandling sensitive data.
Platform aims to streamline children's privacy compliance for online game developersk-ID focuses on protecting children's privacy in online gaming industry and assisting with data privacy regulations globally.The k-ID platform aims to eventually expand across industries beyond gaming due to its sector-agnostic nature.
Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes | AdExchangerQloo raises $25 million in Series C funding led by AI VenturesQloo's AI-powered recommendation API sees increased demand due to data privacy regulations and cookie deprecation.
Episode 300: The End of The Oracle Advertising Era | AdExchangerData privacy regulations can impact advertising businesses significantly.
Overheard at The IAB Tech Lab SummitParticipants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions.