Questioning if your data is future-proofed? GA4 can provide the answerThe power of Google Analytics 4 for analyzing web data amid changes in tracking methods.
How marketers are adapting to the new realities of data privacyData privacy regulations are increasing in states, impacting marketers significantly.
How to manage data privacy versus the growing grab bag of requirements | Computer WeeklyAchieving full compliance with global data privacy regulations is extremely challenging and complex.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Modern email marketing: Data privacy, bulk email restrictions and more | MarTechBeing adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes.
TikTok raises free speech concerns on bill passed by US House that may ban appTikTok raises free speech concerns about U.S. bill banning app due to ownership by ByteDance and potential national security risks.
Episode 300: The End of The Oracle Advertising Era | AdExchangerData privacy regulations can impact advertising businesses significantly.
Overheard at The IAB Tech Lab SummitParticipants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions.