Big data is what it sounds like: lots of data. This term refers to large, complex datasets you can't analyze with traditional methods like spreadsheets and graphs.
Big data analytics tools, like Tableau and Apache Spark, quickly process high volumes of mixed data. Businesses can understand consumers in a fraction of the time.
The three Vs of big data are Volume, Velocity, and Variety. These qualities help differentiate big data from regular data sets, assisting businesses in consumer analysis.
Ecommerce businesses use external data sources, like Hootsuite, or third-party data collected by entities that don't directly interact with consumers to enhance their knowledge.
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