#customer-understanding

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Marketing tech
fromMarTech
3 weeks ago

If your value prop sounds like everyone else's you've already lost | MarTech

Companies often mistake clarity issues for marketing problems.
A strong value proposition must stand against scrutiny.
Before messaging, understand the target audience's pain points.
fromForbes
4 months ago

Council Post: 2025 Predictions: Navigating GenAI Growing Pains As The Hype Fades

The most successful teams in 2025 won't be the ones with the most AI tools, but rather those who use AI to double down on what actually drives results: deep customer understanding, compelling storytelling and strategic foresight.
Artificial intelligence
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