Owen Han posted a TikTok video of a sandwich by chance, unknowingly sparking a viral trend that led to millions of followers and his first cookbook.
'I just figured, let me try another one, which happened to be the steak sandwich, which is on the [cookbook] cover, and that broke 10 million views.'
Han's rise to fame showcases how viral content can rapidly elevate one's brand, especially when the content resonates with a broad audience.
He describes sandwiches as a comfort food, emphasizing their role in personal and shared experiences, which resonates with many followers on social media.
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