During the interview with ABC, Niccol stated, "You're going to have an experience where when you walk in and you interact with the barista, it's going to be really quick for that brewed cup of coffee. My hope is we can get you a brewed cup of coffee in less than 30 seconds." This highlights his commitment to enhancing service speed at Starbucks.
Niccol emphasized the brand's direction by saying, "The approach we've taken right now is we're going to hit the pause button on any pricing for this fiscal year." This decision aims at maintaining affordability for customers.
On pricing transparency, Niccol remarked, "I still think there's an opportunity for us to simplify the pricing architecture right now - I don't love the fact that in our app right now, while you're doing this customization, it doesn't inform you what has happened to the price, so I want to get more transparent with the pricing." This reflects the focus on customer communication.
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