Starbucks has begun using opaque, commercially compostable cups for its drinks in 14 states, including California and Massachusetts, as a response to local government regulations aimed at reducing plastic waste. This significant packaging change marks a departure from the brand's traditional clear cups, known for showcasing colorful beverages designed for social media. The new cups, bearing a sustainability message, are made from fiber-based paper board. Analysts emphasize the importance of packaging on brand perception, highlighting potential impacts on Starbucks' identity as a provider of Instagram-worthy drinks.
Starbucks is introducing opaque, commercially compostable cups in select locations, a significant shift away from its iconic clear cup design favored for social media.
The brand, known for its vibrant and photogenic beverages, is making this transition due to local government requirements aimed at reducing plastic waste.
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