Starbucks has changed its iced coffee blend for the first time in 18 years, receiving backlash from loyal fans who prefer the strength of the original blend.
Customers have reported that the new iced coffee seems "more watered down" while simultaneously having a "burnt" taste, leading to mixed reviews.
Starbucks claims the new iced coffee blend, made from sun-dried Latin American beans, is designed to be 'approachable and refreshing,' catering to customization.
The transition to a new iced coffee formula illustrates how customers can resist change, even if improvements are meant to enhance flavor and versatility.
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