Atomo is pioneering beanless coffee alternatives, aiming to replicate the full experience of traditional coffee while reducing environmental impact and addressing rising coffee prices.
Andy Kleitsch emphasizes that their product is not a coffee substitute, but a genuine alternative with a commitment to taste and caffeine content akin to traditional coffee.
The environmental argument is compelling: coffee cultivation contributes significantly to deforestation, presenting beanless coffee as a sustainable choice in a rapidly changing climate.
Chahan Yeretzian points out that major coffee corporations are keenly observing the rise of beanless coffee, reflecting its potential to disrupt the traditional coffee market.
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