The article emphasizes the profound influence of brand logos, using Coca-Cola's and Starbucks' logos as prime examples. The Coca-Cola logo, introduced in 1886, uses a unique cursive font that has endured over time. Starbucks, established in 1971, features the iconic Siren logo that has evolved significantly yet maintains ties to its origins. It notes that effective logo redesigns preserve brand essence, a feat achieved by Starbucks despite its visual transitions. The insights highlight how a well-conceived logo can create strong emotional connections and brand loyalty among consumers.
The first Starbucks logo, designed in 1971, featured a full-bodied siren, marking a bold choice to connect with Seattle’s maritime heritage and attract coffee lovers.
Successful logo redesigns retain the essence of the brand, a principle that Starbucks has successfully maintained while evolving its Siren logo over the years.
Collection
[
|
...
]