Kirkland Signature is Costco's exclusive private label, launched in 1995 and named after the location of the company's former headquarters. This brand has grown significantly over the past three decades, encompassing various high-quality products from baby formula to gourmet options like Kirkland Champagne. Its name change from 'Seattle Signature' occurred due to trademark issues, emphasizing the brand's strong ties to Costco's history. Kirkland Signature not only solidifies Costco's market presence but also represents a crucial aspect of its profit strategy, appealing to loyal shoppers who trust the quality and value of the offerings.
Kirkland Signature, launched in 1995, has become synonymous with Costco, representing a significant share of the store's profits through a diverse range of products.
The brand is named after Costco's former headquarters in Kirkland, which became the chosen name after the original 'Seattle Signature' was rejected.
Kirkland Signature items, ranging from baby formula to champagne, dominate various markets, showcasing Costco's successful private label strategy.
The growth of Kirkland Signature reflects its deep integration into Costco's identity and underscores the brand's vital role in driving store profits.
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