"I think the biggest risk for them now is making sure the production model lives up to the promise and doesn't suffer death by a thousand cuts," Greg Andersen, the CEO of Bailey Lauerman, articulated concerns over Jaguar's ability to fulfill the high expectations set by its ambitious rebranding efforts. He warned that a mere incremental improvement won't suffice in a landscape hungry for innovation and distinctiveness from such a storied brand.
"Rolling out an unapologetic, future-facing brand along with a marginally better car might not go so well," Andersen cautioned, highlighting the challenge for Jaguar to align its new identity with a product that is genuinely remarkable. As the first electric vehicle approaches release, he underscored the imperative for Jaguar to justify the bold marketing with genuine advancements in its upcoming model, or risk disappointment.
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