Dell dumps its PC brands to be more like AppleDell is simplifying its PC brands by transitioning to Dell, Dell Pro, and Dell Pro Max, but risks confusion with sub-tiers.
Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it - with a new EV set for 2025.Jaguar's success will depend on delivering a compelling EV that meets elevated expectations set by its recent rebranding efforts.
5 Considerations When Implementing a Digital-First Rebranding StrategyDigital-first rebranding is essential for building trust and credibility, involving carefully planned strategies and employee engagement.