Ford is shifting its electric vehicle strategy by replacing planned electric three-row SUVs with hybrid models due to profitability concerns and rising costs in the EV market.
CFO John Lawler emphasized, 'These vehicles need to be profitable. If they're not profitable based on where the customer is - where the market is - we will pivot and adjust.'
The production of Ford's next full-size electric pickup truck is postponed to late 2027, allowing more time to reduce battery costs for affordability.
The evolving EV landscape has prompted a reconsideration of strategies, as automakers like Ford adapt to a more practical and cost-conscious group of electric vehicle consumers.
[
Collection
]
[
|
...
]