The report from Accenture highlights the need for automakers to adopt a life-centric approach to engage the next wave of electric vehicle (EV) buyers. Understanding their individual values, expectations of EVs, and related services will be key to driving adoption.
Despite the current uncertainty, the survey indicates that 57% of people worldwide anticipate owning an electric vehicle in the next decade. Conditions vary, but the interest is clearly present, especially among early adopters.
The data suggests that mass adoption of electric vehicles will take longer than anticipated—between five to 20 years—highlighting the necessity for the automotive industry to understand buyer psychology and expectations.
Early market adopters value sustainability and technology, while mainstream buyers emphasize reliability, safety, and value, suggesting the traditional car buyer criteria apply equally to electric vehicles.
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