
"Jordan described Southwest's culture as one that prizes people who are "low ego" and who "seek to serve others before they serve themselves." He emphasized that these traits reveal themselves in how a person treats everyone, not just those they perceive as important."
"The candidate was dismissed because they treated executives well but were rude to the receptionist. Jordan stated, "They did not get the job because they treated one group of folks one way, and they treated that receptionist another way.""
Southwest Airlines CEO Bob Jordan rejected a senior candidate due to their rude behavior towards a receptionist, despite their strong qualifications. This decision reflects the airline's commitment to a culture that values low ego and service-oriented individuals. Jordan believes that how a person treats everyone, not just those in power, is crucial in determining their fit within the company. Southwest is known for its selective hiring process, accepting fewer than 2% of applicants, focusing on cultural alignment as a key factor in hiring decisions.
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