Starbucks will stop charging extra for non-dairy milk substitutes starting November 7, as part of efforts to revive its brand amid slumping sales and consumer boycotts.
Brian Niccol, the new CEO, aims to tackle key issues such as overwhelming menus and long waits, while also striving to enhance the community feel in stores.
Analyst Bruce Winder stated that the move to eliminate dairy surcharges is a strategy employed by companies during tough economic times to remain relevant and attract cost-conscious consumers.
The Oleato beverage, which received mixed customer reactions, has been removed from Starbucks menus, further indicating the company's response to changing consumer preferences and behaviors.
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