In most cases, the agencies are holding the client's data hostage in hopes of retaining them. This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. I was wrong.
Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. This is a critical issue, as data is the lifeblood of organizations.
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