Who really owns your data? Protecting your business from agency lock-in | MarTechBusinesses must ensure they fully own and control their data, or risk losing access to it during agency transitions.
How Legacy Brands Keep Their Fingers on the Pulse | Muse by CliosLegacy brands can thrive by blending creativity with strategic cultural insights, fostering agile, collaborative relationships with agencies.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.