How Legacy Brands Keep Their Fingers on the Pulse | Muse by Clios

"It's built off of the premise that people hate consuming ads, but they love consuming culture. It's not just about the story. It's where it shows up, when it shows up and who it shows up through." - Joel Rodriguez, head of context planning at Translation.

"I could text the CMO at 2 a.m. and he could approve something within an hour. That is not something that we can do in an external agency because there's probably five layers of people that you have to go through to do exactly what I do." - Simon Au, ECD of Kraft Heinz.

"The clients know their business better than we do. We are a team. We are a team. Their problem is our problem." - Matt Low, SVP and creative director at BBDO.

"We've been involved with basketball for some time, and a WNBA sponsor for 7 years... We pick and choose the areas that we're in based on the audience and the strategic alignment." - Baldwin Cunningham, director of media and partnerships at State Farm.

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