Threads is testing an expanded version of its analytics feature that will allow users to see detailed post metrics, including views and interactions for specific posts.
Adam Mosseri stated, 'Now that your posts will be shown to more people who follow you, it's especially important to understand what's resonating with your existing audience.'
The improved insights will help creators understand their post performance better, addressing past criticisms regarding Threads' algorithm and boosting brand appeal.
Meta is planning to begin running ads on Threads next month, and better analytics could attract more brands to the platform.
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