"The holiday period saw a record $1.2 trillion in global online spending, with U.S. sales growing 4% to $282 billion, led by strong performances on Black Friday and Cyber Monday."
"Salesforce noted an increasing rate of returns, with consumers recouping $122 billion from merchandise, marking a 28% increase from the previous year that could rise to $133 billion."
"Caila Schwartz from Salesforce expresses concern over high return rates, but highlights that AI investments by retailers are driving $229 billion in holiday spending through personalized engagement and support."
"With AI-powered customer service uptake rising 42%, the necessity for these tools will be paramount for retailers in the upcoming year to enhance operational efficiency and customer interactions."
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