LinkedIn Shares Insights into AI Adoption Among B2B Marketers
Briefly

LinkedIn's recent report emphasizes the transformative role of AI in B2B sales, based on feedback from 1,250 sales professionals. The report indicates that a significant majority of sales executives—88%—report positive ROI impacts from AI, with 84% stating that it saves them substantial time on routine tasks. Moreover, 65% of sellers believe AI involvement increases their chances of exceeding sales targets. The sentiment is clear: embracing AI is crucial for competitive standing in the evolving sales landscape.
74% of salespeople agree that AI represents the future of B2B sales, while 73% believe that teams that don't embrace AI will fall behind.
88% of sales executives say that AI has had a "significant or moderate impact" on the ROI of their sales processes.
84% of sellers say that AI saves them at least 30 mins doing routine sales tasks.
65% of sellers believe that by using AI, they are more likely to exceed their sales quotas.
Read at Social Media Today
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