"The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory requirements... are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies."
"Companies can't navigate this complex measurement landscape with just their own first-party data. Collaboration is how stakeholders are sustaining... to evaluate and optimize media dollars."
"Clean rooms have become a privacy-centric mechanism for brands and publishers to uncover new insights. Yet, policies around data access and usage vary... creating complications for advertisers seeking a standardized approach to data collaboration."
"For collaboration to scale, the connectivity of privacy-forward identifiers is critical, putting hashed emails on the chopping block... while those still maturing."
#privacy-first-advertising #data-collaboration #clean-rooms #digital-advertising #measurement-challenges
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