measurement-challenges

How clean rooms are cleaning up measurement

Collaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.

The Move Toward Better Measurement | AdExchanger

Word of mouth is crucial for moving-and-storage companies, but measuring its impact is challenging.

How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear | AdExchanger

Adding vendors like Measured or Kochava helps manage buys across walled gardens for better ROAS metrics.

Data co-ops like Circana, NCSolutions, and digital-native panels provide alternative attribution and contribution options for political ad buyers.

Streaming struggles to compete with linear TV due to high ad volume and lower costs, making it challenging to break the 'stranglehold' of linear TV budgets.

Better measurement is necessary in streaming to attract more political budgets from linear TV and avoid ad repetition for incremental reach.

Why Edward Norton Thinks Ad-Supported Streaming Is the Future

Measurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data.

CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen.

Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'

IAB Tech Lab plans to introduce a Creative ID framework for tagging streaming ad creative assets

The Creative ID framework aims to address the streaming ad industry's frequency management problem and measurement challenges

#cookie-deprecation

from The Drum

9 months ago

Online marketing