#measurement-challenges

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cookie-deprecation
The Drum
3 months ago
Online marketing

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
The Drum
3 months ago
Online marketing

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
The Drum
3 months ago
Online marketing

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
morecookie-deprecation
Adweek
3 months ago
Marketing

Why Edward Norton Thinks Ad-Supported Streaming Is the Future

Measurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data.
CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen. [ more ]
The Drum
3 months ago
Marketing

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
Digiday
3 months ago
Online marketing

Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'

IAB Tech Lab plans to introduce a Creative ID framework for tagging streaming ad creative assets
The Creative ID framework aims to address the streaming ad industry's frequency management problem and measurement challenges [ more ]
The Drum
3 months ago
Privacy technologies

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
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