#measurement-challenges

[ follow ]
Marketing tech
fromThe Drum
5 days ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
Marketing tech
fromMarTech
1 month ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
[ Load more ]