#measurement-challenges

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E-Commerce
fromMarTech
1 week ago

4 CTV challenges for B2B and how to overcome them | MarTech

B2B brands face unique challenges in effectively utilizing CTV advertising compared to B2C brands.
fromThe Drum
2 months ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are moving out of the shadows and fast becoming the star performers in marketers' media mixes, with 65% of global marketers noting their increased importance.
Marketing tech
Marketing tech
fromMarTech
4 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
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