#measurement-challenges

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E-Commerce
fromMarTech
1 month ago

4 CTV challenges for B2B and how to overcome them | MarTech

B2B brands face unique challenges in effectively utilizing CTV advertising compared to B2C brands.
Marketing tech
fromThe Drum
3 months ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
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