The creation of Personas has brought us this far, but it seems that it will no longer be enough for the approaching future.
As human beings, we connect with stories. It's much easier to remember a percentage when it's associated with a use case or a person.
In an era where every interaction is data, and even algorithms produce synthetic data, we often generate more information than we can analyze and understand.
Are we missing opportunities because we can't identify value hidden in a sea of data?
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