Designers should immerse themselves in reality by observing and talking to real people to gather detailed information and avoid generalizations. [ more ]
Rethinking Personas: Empathy and Inclusion in UX Design
User-centered design involves setting aside personal biases and listening to users' experiences to uncover real insights.
The concept of personas in the 'Define' phase of design can be confusing as it involves generalizing and stereotyping users, but it is justified as a tool for empathy and problem refinement. [ more ]