#personas

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fromForbes
8 hours ago

The Death Of The Target Audience

In a world of fluid identities and real-time data, personas are obsolete. B2B is no different from B2C in the sense that we are marketing or selling to individuals. Those individuals are humans, with their own past experiences, preferences, prejudices and personalities-and all of those things impact the way they receive and interpret information, and their propensity to buy at any time. Rigid personas flatten complexity and miss nuances, and when overused, potentially even alienate prospects and limit revenue opportunities.
Marketing
Books
fromwww.theguardian.com
4 days ago

From (finally) being given the Booker prize to the day her partner died: an exclusive extract from Margaret Atwood's new memoir

Creative people use internal 'body doubles'—alternative personas—to perform risky, unfamiliar, or disciplined tasks their everyday selves avoid.
UX design
fromFast Company
2 months ago

7 things I learned when I started building for the real user

Product strategy must prioritize real user behavior and empathy over idealized personas and leadership-driven roadmaps.
UX design
fromMedium
4 months ago

The UX world in which you seek to undo the mistakes

Understanding user needs is crucial to effective UX design and avoids design pitfalls.
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