"Google Analytics now supports Customer Match from Google Ads, allowing audiences exported to Google Ads to include hashed customer data and user identifiers, enhancing targeting capabilities."
"This feature lets you supplement Analytics audiences with Customer Match by matching consented, hashed data, increasing your addressable audience when typical identifiers are unavailable."
"Customer Match reduces the manual effort by enabling users to utilize already collected data without creating customer lists, streamlining the setup process significantly."
"The integration means that you can use existing mechanisms to enhance Analytics audiences exported to Google Ads, thus improving campaign targeting efficiency."
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