"There is a massive value vibe around data, where many organizations talk about the value of data, desire to be data-driven, but there are few who can substantiate it."
"A lack of progress in seeing the business value in data and analytics is interesting, since the hype around big data has been around for roughly 15 years."
Despite 15 years of big data promotion, only 22% of analytics leaders are tracking business impact metrics according to a Gartner survey. Although 90% see value-focused areas growing in importance, a major challenge remains: the inability to measure analytics impact. Senior analysts highlight a consistent disconnect between the strategic planning and real execution in data analytics roles, reflecting a struggle to convert big data hype into tangible business results.
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