Despite 15 years of big data promotion, only 22% of analytics leaders are tracking business impact metrics according to a Gartner survey. Although 90% see value-focused areas growing in importance, a major challenge remains: the inability to measure analytics impact. Senior analysts highlight a consistent disconnect between the strategic planning and real execution in data analytics roles, reflecting a struggle to convert big data hype into tangible business results.
There is a massive value vibe around data, where many organizations talk about the value of data, desire to be data-driven, but there are few who can substantiate it.
A lack of progress in seeing the business value in data and analytics is interesting, since the hype around big data has been around for roughly 15 years.
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