Why You Need a Contribution Mindset to Thrive in 2024 and Beyond | Entrepreneur
Briefly

By investing in businesses committed to making a difference, you can ensure that your money will be put into a brand that has a higher-than-average customer lifetime value...
Not only does impact investing bridge the gap between purpose and profit, but it also works by deploying capital to generate quantifiable environmental and social impact...
27% of millennial and Gen Z buyers are more likely to support a business if they believe that it cares about the planet and people, ultimately driving trust, engagement and conversions.
Read at Entrepreneur
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