Volvo CEO Jim Rowan on the Toughest Challenge Facing Automakers
Briefly

Auto industry leaders didn't used to be the sort of folks who talked about transformational change.Car companies tended to hire longtime industry veterans as chief executives, and their talking points would tread the same staid ground: better gas mileage, new design concepts, and other slight changes to the same gas-powered products they had been selling for generations.
Read at time.com
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