Aaron White, CPO and COO of Brinker International, dedicates nearly half her work time at the company's restaurants, engaging directly with approximately 71,000 employees. Her approach, shaped by her extensive experience from server to CPO, emphasizes understanding employee needs to improve workplace satisfaction. White's hands-on involvement, including monitoring workflow and new menu items, highlights her commitment to making jobs more enjoyable and manageable. This approach diverges from the traditional office-based CPO role, showcasing a modern strategy to enhance company culture and operations by staying connected with front-line staff.
This is not an office job, not the traditional CPO role, because I'm on the road quite a bit. I would say 40% of my time is spent in the restaurants. And the executive team, including our CEO, is travelling almost every week.
The restaurants are where I get my energy. I know what it feels like to run these shifts. I want to make the job more fun, easier and more rewarding, and that takes listening, and addressing the small things.
Collection
[
|
...
]