Niccol emphasized that many customers still feel the magic of Starbucks every day, but admitted that in the U.S., the experience is sometimes lacking, feeling transactional.
He plans to reestablish Starbucks as a community hub and empower baristas to enhance customer care, acknowledging that there's significant room for improvement.
With declining North American sales and a turbulent corporate leadership history, Niccol's first 100 days focus on understanding the business and visiting stores.
Analysts express optimism for Niccol's leadership, recalling his successful turnaround strategies at Chipotle, particularly during times of crisis and for enhancing digital services.
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