New Balance's strategic shift under Joe Preston since 2018 has revitalized the brand's image, appealing to younger consumers and achieving record sales of $6.5 billion in 2023.
By maintaining ties to performance running while expanding into broader sports sponsorships, New Balance is effectively increasing its visibility among younger customers who favor athletic diversity.
The company has strategically overcome past controversies, seen as pivotal in regaining favor with younger demographics, by becoming a dominant player in various sports sponsorships.
Preston's leadership reflects a careful balance of heritage in running shoes while strategically forging new athletic partnerships to drive appealing consumer engagement across diverse demographics.
Collection
[
|
...
]