Starbucks' partnership with Disney to create a Minnie Mouse-themed collection aims to entice consumers but may not solve deeper sales growth issues.
The new collectibles include a $45 stainless steel cold cup and a $50 tumbler, designed to resonate with nostalgia, yet they face significant market challenges.
CEO Brian Niccol stresses a return to basics with faster service and simplified menus, hoping to navigate inflationary pressure and competition effectively.
Despite initiatives like Red Cup Day increasing foot traffic significantly, Starbucks' struggles in key markets like China highlight ongoing challenges with consumer engagement.
Collection
[
|
...
]