Plant-based meat, heralded by many as the death knell to Big Meat, appears at this moment to have dealt only a flesh wound.The promise of high-tech meat substitutes prompted a frenzy of celebrity investment and red-hot IPOs in 2019.The pandemic saw significant consumer curiosity and a stampede of newcomers in the category, including entries from the world's largest food and meat companies, with Tyson, Smithfield, Perdue, Hormel, Nestlé and others leaping into the fray.
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